You might think that refers to customers or clients, or even venture capitalists or angel investors. As a journalist and blogger myself, I know a thing or two about what captures the attention of the media, about what makes a founder or company interesting. Here are some tips to get you started on your attention-getting campaign — from bloggers or mainstream journalists. Selecting Your Target First, choose your target.
Last Updated Oct 17, Ever notice how some blogs seem to arrive out of nowhere? And almost overnight, the person behind the blog is the go-to expert in the field. After all, your content is just as good as theirs if not better.
You know just as much about your topic as they do if not more. And you work just as hard if not harder promoting your work on social media.
Is it their content? Is it their eye-catching design? Did they just get lucky?
And because it may not initially seem as exciting as a new traffic technique or the latest social media network, most bloggers overlook this time-tested approach, even though it often leads to explosive blog growth. The Simple Secret to Suspiciously Rapid Blog Growth When a new blog gets traction quickly, something specific is usually going on behind the scenes.
While you may not have heard this term before, the idea behind blogger outreach is actually quite simple: Instead of sharing your content on social media and hoping an influencer notices ityou put your content directly in front of the movers and shakers in your niche.
It requires a little more planning than that. But like many other things in life, blogger outreach is a skill you can easily learn. And when you master it, the rewards will come thick and fast.
More mentions and inbound links from other blogs in your niche More social shares of every piece of content you publish More loyal fans and email subscribers More invites to interviews and roundup posts The only question — how can you tap into the outreach process for your blog?
Take the following five crucial steps: Start by using Excel or Google Drive to create a spreadsheet with a list of influential blogs in your niche.
For each blog, your aim is to find out about the blogger behind it, together with their contact details. Something like the following is a good start: Fields like Twitter and Facebook should be easy to fill out too.
The contact information can be a bit trickier though. Zemanta recently put out a thorough guide to finding contact information for blogger outreach.
The first set of entries in your list should be blogs from your mental Rolodex. These are the blogs you visit or refer to on a regular basis. Right off the bat, blogs like Simply Recipes and Smitten Kitchen would probably spring to mind and contribute to the first batch of blogs in your spreadsheet.
AllTop Alltop is a curated list of quality blogs in almost every industry. To find relevant blogs on Alltop, you first want to enter a keyword into the search field that describes what your blog is about.
Use broad keywords like marketing rather than niche keywords like email marketing. Following our low-carb diet blog example, you might enter the broad keyword cooking into the search field: Pick a category such as Recipes in this case that seems like a good fit, and AllTop will give you a list of blogs in that category: Spend a few minutes checking out each blog and start adding the most promising ones to your hit list: Technorati Technorati is another gold mine of quality blogs.Pay for essay writing online a fair price and choose an academic writer who will provide an original and complete well-researched college paper in return.
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Some of you might feel insecure due to different accompanying issues: quality, ethics. I really liked the tip about writing in an inverted pyramid style. You need to draw your readers in at the first sentence!
Otherwise, when they first land on your post, they will scan, scan, scan.