Do you think they were marketed in objectionable or misleading ways? Do you think companies should be allowed to market other caffeinated alcoholic beverages? Abstract Caffeinated Alcoholic Beverages CABs were premixed beverages popular in the s that combined alcohol, caffeine, and other stimulants. Spykes, an Anheuser-Busch product is one example.
Alcohol is a product that shows in their advertisements a mix of feelings and emotions, such as fun, happiness, self-stem, power, sex, and interaction with Essay about alcohol advertisement opposite sex. All advertisements use rhetorical images and visual effects to make their product more appealing to consumers.
But what is the purpose of these advertisements? How do we get to see just the images, and immediately think, I want to try this alcoholic beverage.
First, the Bacardi advertisement below Fig. The women are only shown from the shoulders down, and they are both wearing revealing apparel to show their bare legs. The man is holding two Bacardi drinks; one of the women is also holding a Bacardi drink.
What this advertisement is trying to tell us is that by drinking their product we will also have the time of our lives. This is also telling man that by drinking Bacardi they suddenly look more attractive to women and that they have power and control. In this case, this man works as a zoning inspector by day and thanks to Bacardi he can have a double life, this second life is obviously more fun and entertaining than his regular day life.
We can also see a Bacardi bottle on the bottom right side and the Bacardi symbol on the bottom This advertisement clearly shows man as the main center of attention and women as objects. The image below Fig. It is evident from the visuals and text that the perspectives of these ads are directed from a male point of view.
This headline represents the views expressed by a male dominated society where men are viewed as superior and women inferior. The advertisement shows a young man symbolizing the devil surrounded by beautiful women who are supposed to be angels at a night club. He is in the middle of the room and all of the women are staring at him Fig.
The young male representing the devil is telling man that thanks to Jose Cuervo he is attracting several women and that this is allowed for men in society.
In addition, the only part of the advertisement in color is the Jose Cuervo bottle and what it seems to be a river of golden tequila. This effect makes the ad more appealing and eye catchy to the public. This advertisement displays male as a supremacy and woman as followers, making believe men that by consuming Jose Cuervo all these fantasies could be real.
The last advertisement I have selected is the Skyy Vodka advertisement Fig. This advertisement is very similar to the other advertisements by Bacardi and Cuervo, except the other ones included a headline and this one is purely a visual ad.
It does not contain any form of text, with the exception of the Skyy Vodka logo on the bottle. This advertisement shows both men and women in a compromising position. The visual shows the woman laying down wearing a bikini and a man fully-clothed in a suit.
The man is featured from the chest down straddling her as he holds the bottle of vodka and two martini glasses. Since there are no words in this advertisement, the entire message is contained in the visual.
The use of visuals is a very powerful tool used by advertisers to communicate its message. As discussed in the research paper of Exploring rhetoric: The ad contains powerful images about the relationship between men and women.
The focus of this ad is placed on her breasts, and although her face is shown, it is not all visible and clearly not the center of attention for this ad. On the other hand, the dominant male figure is fully clothed showing hardly any skin at all. This ad is clearly trying to catch the attention of the audience by representing a man in work clothes suit holding a Skyy Vodka bottle and suddenly turning the scene into a relaxed day at the beach with a beautiful woman.
In conclusion, all three alcohol advertisements show rhetorical images from man and woman enjoying alcohol.
All ads are shown in different scenarios but they all share the same message, which is: Alcohol makes you look cool, fun, happy, powerful, and in control.
All of these advertisements showed man as the center of attention and woman as objects.
And lastly the Skyy Vodka advertisement also uses similarity, making the audience believe that consuming Skyy Vodka is as taking a nice vacation or afternoon in the beach topping it off with a man which clearly makes the scene more interesting.Free Essay: Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence.
Home Page; Writing; Essay on Alcohol Advertising; Essay on Alcohol Advertising. Words 7 Pages. Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence.
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Overview of Alcohol Advertising Essay Words | 10 Pages Introduction In terms of business, advertising is a type of marketing communication that is used to encourage, persuade or manipulate groups of people to take some action or continue with the actions that they were taking (Percy, , p.
82). September 16, Rhetorical Images in Alcohol Advertisement In our everyday lives we come across different types of advertisements from a variety of products.
Alcohol is a product that shows in their advertisements a mix of feelings and emotions, such as fun, happiness, self-stem, power, sex, and interaction with the opposite sex.